Your reputation management pricing – transparent, fair, and GDPR-compliant
ReputationRadar monitors your reviews across 15+ platforms, detects crises early, and generates AI-assisted responses. Choose the plan that fits your business size—from a permanently free tier to a fully custom Enterprise contract.
All paid plans include a free plan with full access to Professional features. No credit card required.
All plans at a glance
Annual billing saves roughly 20%. The Free plan is permanently available—no trial, no credit card. See how it works for a full platform walkthrough.
| Plan | Price/month | Brands | Users | AI responses/month | Scan interval |
|---|---|---|---|---|---|
| Free | €0 | 1 | 1 | – | Weekly |
| Starter | €49 (€39 annual) | 3 | 3 | 100 | Daily |
| Professional Popular | €149 (€119 annual) | 15 | 10 | 500 | Continuous (3 brands) |
| Agency | €399 (€319 annual) | 100 | 25 | Unlimited | Hourly (continuous 20 brands) |
| Enterprise | from €999 (custom) | Unlimited | Unlimited | Unlimited | Custom |
| API Developer | €99 (€79 annual) + usage | 50 via API | – | Usage-based | Via API |
Every plan in detail
Understand exactly what each plan includes and which business types it fits best. Also read our guide to online reputation management.
Free – €0/month, permanently free
For solo operators and small businesses that want to monitor their online reputation without an upfront investment.
What is included
- + 1 business brand / location
- + 1 user account
- + Google Business Profile monitoring
- + 2 additional directory platforms (e.g. Yelp, Facebook)
- + Weekly scan of new reviews
- + Basic sentiment analysis
- + Reputation Health Score
- + Basic dashboard and reporting
- + Email support
- – No AI-generated responses
Who it is for
The Free plan gives you a complete picture of your review situation on Google, Yelp, and one further platform of your choice—without any cost commitment. The weekly scan cadence is sufficient for businesses that receive occasional reviews and do not need same-day response capability.
Typical users are independent consultants, tradespeople, small restaurant operators, and freelancers who want to keep an eye on their digital standing. Many businesses stay on the Free plan indefinitely; others use it as a low-friction entry point to get comfortable with ReputationRadar before upgrading when they are ready to scale.
Starter – €49/month (€39/month annual)
For small businesses with multiple locations that need daily monitoring and AI-powered responses in draft-and-approve mode.
What is included
- + 3 business brands / locations
- + 3 user accounts
- + All major directories (15+ platforms)
- + Daily scan and monitoring
- + 100 AI response drafts/month (draft-and-approve)
- + Basic export
- + Advanced sentiment analysis
- + Custom alerts and notifications
- + Priority email support
Who it is for
The Starter plan is a natural fit for growing small businesses with two or three locations, as well as agencies managing a handful of client accounts. Daily scans ensure you never miss a new review, and the 100 monthly AI response drafts are presented in draft-and-approve mode: you review the suggestion, adjust the wording if needed, and publish manually.
At €49/month (€39 annual), the investment is modest. A single additional booking or one averted negative impression typically covers the subscription cost within the first week. For businesses ready to move beyond passive monitoring, this is the right first step.
Professional – €149/month (€119/month annual)
Most popular for mid-sized businesses needing continuous monitoring, social media coverage, and automated AI responses at scale.
What is included
- + 15 business brands / locations
- + 10 user accounts
- + Social media monitoring
- + Continuous monitoring for 3 brands
- + 500 AI responses/month (including auto-response option)
- + Competitive reputation tracking
- + Custom roles and permissions
- + Read-only API access
- + Crisis detection and alerts
- + Team collaboration tools
- + Priority email and phone support
Who it is for
The Professional plan is the most frequently chosen tier because it delivers the scope that growing businesses need without the price of the Agency plan. Continuous monitoring for three core brands means new reviews and mentions are flagged in near-real-time. Social media monitoring extends coverage beyond review portals to Facebook, Instagram, and X/Twitter.
With 500 monthly AI responses—optionally published automatically—whole teams can work through their review backlog without worrying about hitting monthly limits. Competitive tracking shows how your brand performs against direct competitors. Read-only API access lets your analytics team pull reputation data into internal dashboards.
A reputation management agency costs €1,000–€10,000/month. ReputationRadar Professional costs €149. That is not a trade-off—it is a structural shift in how you manage customer trust.
Agency – €399/month (€319/month annual)
For agencies, franchise systems, and large enterprises that need white-label capabilities, sub-accounts, and full API access.
What is included
- + 100 business brands / locations
- + 25 user accounts
- + White-label dashboard
- + Sub-accounts (multi-tenant structure)
- + Unlimited AI responses
- + Full REST API with webhooks and SDKs
- + Hourly scans
- + Continuous monitoring for 20 brands
- + Custom domain
- + All Professional features included
- + Dedicated onboarding specialist
Who it is for
Marketing agencies and digital agencies that offer reputation management as a stand-alone service benefit from the white-label dashboard under their own name and domain. The sub-account structure provides clean client separation: each of your clients sees only their own data while you manage all accounts from a single central view.
Unlimited AI responses mean your team never has to track monthly allowances—the platform scales with your client roster. Hourly scans and continuous monitoring for 20 brands ensure you can react in near-real-time for your most demanding clients.
Full REST API access with webhooks and official SDKs enables deep integration into your agency infrastructure—whether that is a CRM, a reporting platform, or a proprietary client portal. Learn more about API capabilities.
Enterprise – from €999/month, fully custom
Custom solutions for large corporations, franchise systems, and regulated industries with specific compliance and security requirements.
What is included
- + Unlimited brands / locations
- + Unlimited user accounts
- + SSO / SAML 2.0
- + Data residency (DE/EU selectable)
- + 99.9% uptime SLA
- + Dedicated account manager
- + Dedicated technical support engineer
- + Custom model training
- + Custom integrations and development
- + All Agency features included
Who it is for
Enterprise plans are built for large organisations managing hundreds of locations, multinational corporations, or businesses in regulated sectors such as healthcare, financial services, or public administration. Data residency, SSO integration with existing identity providers, and custom model training become relevant at this scale.
The 99.9% SLA and dedicated technical support engineer ensure your team always has expert assistance on hand. Custom model training lets the AI response generator learn your brand voice and industry-specific terminology over time. Contact us to discuss your requirements and receive a tailored proposal.
API Developer – €99/month (€79/month annual) + usage
For developers and technical teams who need programmatic access to ReputationRadar data to build custom applications and integrations.
What is included
- + 50 brands via API
- + Full REST API documentation
- + Webhooks for real-time events
- + Official SDKs
- + Sandbox environment for testing
- + €0.001 per additional API call
- + Technical support for integration queries
- – No dashboard UI included
Who it is for
The API Developer plan is built for engineers who want to integrate review and reputation data into their own products—whether that is a CRM, a business intelligence platform, or a SaaS application. The sandbox environment allows full end-to-end testing without touching production data.
The usage-based pricing model (€0.001 per additional API call beyond the base allowance) is transparent and scales linearly with actual consumption. This makes it a strong fit for agencies with in-house development teams, product companies embedding reputation data as a feature, or enterprises running custom analytics pipelines. See detailed specifications on the features page.
What poor reputation management actually costs
When evaluating review management software pricing, the real question is not whether you can afford it—it is whether you can afford to operate without it. The financial impact of your online reputation is measurable, quantifiable, and consistently underestimated by business leaders.
Traditional reputation management through agencies costs €1,000–€10,000 per month. Agencies charge for hours worked, strategy sessions, content creation, and cross-platform management. Even a small business paying €2,000/month for agency services would save €1,851/month by switching to our Professional plan at €149/month. That is €22,212 in annual savings going directly to your bottom line.
Research consistently shows that a one-star improvement in your average review rating correlates with a 5–9% revenue increase. For a €2 million business, that translates to €100,000–€180,000 in additional annual revenue. Most ReputationRadar customers see measurable improvements in their average rating within 3–6 months through systematic review management and AI-assisted responses.
Businesses that actively respond to customer reviews generate up to 35% more revenue than those that ignore them. ReputationRadar's AI response generation lets you respond to significantly more reviews with proportionally less time. If 20 additional monthly responses with AI assistance generate just €500 in additional revenue through better customer retention, that covers the entire Starter plan (€49/month) more than ten times over.
Factor in crisis prevention. A single reputation crisis—a viral negative review, a coordinated 1-star attack, or a genuine service failure left unanswered—can cost tens of thousands in lost revenue. ReputationRadar's crisis detection system identifies emerging threats early and gives you the window to respond strategically before the situation escalates. That insurance value alone justifies the subscription for risk-aware business leaders.
For most businesses, ReputationRadar pays for itself within the first month through a combination of time savings versus manual monitoring, revenue gains from improved ratings, and crisis prevention value. The Professional plan at €149/month is one of the highest-ROI investments in customer trust infrastructure available to growing businesses. Read our full guide to online reputation management for further context.
Frequently Asked Questions
Find answers to common questions about ReputationRadar.
Do all plans include a free plan?
Yes. All paid ReputationRadar plans include a free plan with full access to Professional features. No credit card is required to start your trial. After the trial, you can upgrade to a paid plan or continue using the Free plan permanently. The Free plan is not a trial—it is permanently available with no time limit.
What is the difference between monthly and annual billing?
monthly plans save roughly 20% compared to monthly billing. The Professional plan, for example, costs €149/month on monthly billing but only €119/month (€1,428/year) when billed annually—a saving of €360 per year. The Starter plan drops from €49 to €39/month, the Agency plan from €399 to €319/month, and the API Developer plan from €99 to €79/month.
Can I change my plan or cancel at any time?
Yes. You can upgrade, downgrade, or cancel at any time with no penalties. Upgrades take effect immediately and are charged on a prorated basis. Downgrades and cancellations take effect at the start of your next billing cycle. There are no minimum terms and no cancellation fees.
Does ReputationRadar offer refunds?
Yes. If you are not satisfied within the first 30 days of a paid plan, we will issue a full refund with no questions asked. After 30 days, refunds are not available, but you can downgrade or cancel at any time. For Enterprise customers, refund terms are addressed individually in your contract.
What is included in the Free plan—is it really permanently free?
Yes, the Free plan is permanently free and is not a trial. It includes monitoring one brand on Google Business Profile and two additional directories (e.g. Yelp, Facebook), weekly scans, basic sentiment analysis, and email support. AI-generated responses are not included in the Free plan. Many solo operators use it indefinitely.
What is the difference between Starter and Professional?
The Starter plan (€49/month) supports 3 brands, 3 users, daily scans, and 100 AI response drafts per month in draft-and-approve mode. The Professional plan (€149/month) supports 15 brands, 10 users, continuous monitoring for 3 brands, social media monitoring, 500 AI responses per month including an auto-response option, competitive tracking, custom roles, and read-only API access. Professional is the most popular choice for growing businesses.
What does the Agency plan offer that Professional does not?
The Agency plan (€399/month) includes 100 brands, 25 users, hourly scans, continuous monitoring for up to 20 brands, unlimited AI responses, full REST API access with webhooks and SDKs, a white-label dashboard, sub-accounts, and a custom domain. It is designed for agencies and large enterprises that want to offer reputation management under their own brand.
Who is the API Developer plan for?
The API Developer plan (€99/month, €79 annually, plus usage-based fees) is for developers and technical teams who need programmatic access to ReputationRadar data. It gives access to 50 brands via API, full REST API documentation, webhooks, official SDKs, and a sandbox environment. Additional API calls cost €0.001 per call. Ideal for custom integrations, product builds, or technical proof-of-concepts.
How does Enterprise differ from Agency?
The Enterprise plan (from €999/month, custom) includes unlimited brands, unlimited users, SSO/SAML integration, data residency options, a 99.9% SLA guarantee, a dedicated account manager and support engineer, custom integrations, and custom model training. It is designed for large corporations, franchise systems, and regulated industries with specific compliance and security requirements.
What happens if I reach my plan limits?
You will receive a notification before hitting your limit so you can upgrade in time. For the API Developer plan, additional calls beyond the prepaid allowance are billed automatically at €0.001 per call. For other plans, AI responses pause at month-end rather than generating unexpected charges. We do not surprise you with overage fees.
What payment methods do you accept?
We accept all major credit cards (Visa, Mastercard, American Express) and digital payment methods. All payments are processed securely through Stripe. Enterprise customers can arrange invoice billing and custom payment terms. SEPA direct debit is available for European customers.
Is ReputationRadar GDPR-compliant?
Yes. ReputationRadar is fully GDPR-compliant. Data is processed and stored on servers in Germany and the EU. We collect only the data necessary for operations and provide full data exports and deletion on request. Enterprise customers can arrange data residency for specific legal jurisdictions. Our privacy policy is transparent and available on our website.
What support do I get with each plan?
Free and Starter plans include email support. Professional and Agency plans include priority email and phone support. Enterprise plans include a dedicated account manager and 24/7 phone support. All paid plans include access to our knowledge base, documentation, and community forums. The API Developer plan includes technical support for integration queries.
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